The Gilded Grape is an independent wine shop, based in Ilkley, West Yorkshire. When the owner and founder of The Gilded Grape, Michelle reached out to Youbee Media, she was at the very early stages of creating her business. She had an idea and a vision for the business, which Youbee Media could help bring to fruition. After a few months of planning, Michelle was ready to open the doors to The Gilded Grape in November 2022.
Youbee Media held a brand discovery and strategy session with Michelle to understand her thoughts, plans and objectives for The Gilded Grape. We were able to grasp her sense of style and vision for the business to create a brand, strapline, and logo assets.
These assets formed the basis of Michelle’s new brochure website which our team custom built. Youbee Media created a comprehensive marketing strategy which would generate awareness and interest in the business ahead of its opening. To support SEO, Youbee Media created blogs and a social media presence. It was imperative that there was a generous online following before The Gilded Grape opened its doors.
Youbee Media project managed the brand development, website, web copy and social media content to allow Michelle focus on preparing The Gilded Grape for opening its doors. Michelle needed to understand products, pricing and organise contractors in the retail shop. Therefore Youbee Media acted as a complete marketing partner, ensuring that the brand messages, tone of voice and consistency was presented online.
Our team generated ideas and a content planner to ensure that regular messages were shared on social media and the right following was being created. When the time came, Youbee Media also supported a recruitment campaign to help find the first employee of the business.
At the time of The Gilded Grape opening it’s doors, Youbee Media were driving over 1000 visitors to the company’s Instagram page and had increased the profile engagement rate by 154%.
The website is generating regular monthly visitors and is a reliable source of information to help individuals understand how and where to fine The Gilded Grape.
