Email Marketing is used by many businesses across the globe to communicate with their audience. 99% of consumers check their email every day and it is named the preferred way to receive updates from brands – this statistic is something all marketers shouldn’t ignore.
But, how do you feel about email marketing?
Whether you use email marketing in your business, or if you fail to understand why it is so popular amongst companies in a variety of industries, Youbee Media have put together five benefits of using Email Marketing for a business.
LOW COST
Just like social media, email campaigns can be a really cost effective way of getting your content in front of your audience. In fact, to create a business account on Mailchimp (an email marketing platform) is free. You can send campaigns to up to 2000 contacts without paying a single penny to use Mailchimp’s tried and tested campaign templates. As a small business, you may not have a huge marketing budget, so being able to utilise free tools like Mailchimp will be really beneficial to your business.
EASY TO MEASURE
Another benefit to email marketing is that it is easy to track and to measure. Most, if not all email marketing platforms will allow you to view insights on your campaign such as click through rates (percentage of recipients who have clicked on a hyperlink within the campaign), open rates, and conversion rates. These metrics allow you to see where you’re going wrong and where you need to improve. For example, if your open rate is decreasing, perhaps creating a more catchy subject line will encourage recipients to open the campaign.
DELIVER TARGETED MESSAGES
Email marketing is a way of getting directly in front of your subscribers or target audience. Using the recipient’s first name personalises the email and connects with them more.
While email marketing allows you to target specific audiences directly, social media management ensures your broader messaging stays consistent and reaches your followers effectively. Combining both strategies can boost engagement and brand trust.
You can be specific who you target, and who meet certain criteria, meaning it is a completely targeted marketing campaign. Whereas, when using something like social media to promote your business, you need to try and use language that fits all - because the people you post to, could be anyone.
If you want to learn practical tips for creating highly targeted campaigns or understanding analytics, our marketing workshops provide hands-on training to help you apply these strategies in your business.
REACH A GLOBAL AUDIENCE
There are no limits to where your customers could be with email marketing. What other marketing platform lets you instantly send a message to thousands of people across the world? Although social media broadcasts to a global audience, as an international brand – your business’s identity can be reinforced by an email campaign.
INSTANT RESULTS
Due to the immediacy of email, a business can start seeing results within minutes of the email being sent. Often, using an urgency offer, for example, “OFFER ENDS AT MIDNIGHT” can create a sense of urgency and convinces recipients to take immediate action. Businesses typically have to wait weeks until they see sales come in as a result of print or broadcast campaigns and, even then, how can they be sure what was responsible for the purchase?
Before you get started with email campaigns
As with all marketing activity, there are benefits and draw backs to email marketing. To help you to make your actions more beneficial, we’ve summed up 4 quick tips to optimise your campaign performance.
- Take time to understand your audience and segment your recipients
- Create a template for your campaigns that work with your brand
- Personalize the campaign when you can, so that people feel like you know who they are.
- Utilise analytical tools on every platform so that you can monitor where’s best to focus your marketing efforts.
To maximise these benefits and make sure your campaigns deliver the best results, working with a marketing consultancy can provide strategic advice, campaign setup, and ongoing optimisation support.
