Since May 2021, over 4.75million young people have started an apprenticeship in the UK. With more competition looking for an ‘on the job education’, it can seem as though the same people are fighting for an opportunity in a top agency. So how do you make yourself stand out from the crowd? Sophie Mei Lan sits down with recent apprenticeship graduate, Emma Pearson from Youbee Media to find out.
So, Emma – can you tell us a bit about yourself?
Yes, I’m Youbee’s Digital Marketer and I’ve been with the team for around 18 months. I live just outside of Leeds and have a passion for creating content and social media. My interest in marketing was ignited in school when I studied Business and Media studies at A Level and since then, my curiosity has continued to grow.
What attracted you to work at Youbee Media?
Before my apprenticeship began, I was presented with other job opportunities. However, Youbee Media marketing consultancy really stood out. With no previous office experience, I felt a smaller business was the path to take. I could also see the passion from Rebecca, and I knew that with a friendly, welcoming employer I would feel completely comfortable in my first job role. There is so much potential growth in not only me but also where the business could go. I have already done so much more in my role than I thought I would do.
What’s next in your career?
I’m proud to say that I have recently been promoted to Marketing Executive, which is really exciting. I will be able to develop my skills, work on business development and social media management and continue learning. The opportunities at Youbee Media are endless as the team is growing so quickly. I’m really excited to support Youbee Media’s growth, strengthen relationships with clients and develop new relationships with professionals in our network.
What advice would you give to someone looking to start an apprenticeship in Digital Marketing?
From this apprenticeship I’ve learnt that when challenges arise, you shouldn’t be afraid to ask for help and use the experience of those around you, I even experienced workshops that gave me valuable industry experience. Being in a small team has really helped me to reach out, learn from others and have autonomy in my role. An apprenticeship can be invaluable at the start of your career, and you definitely get out of it what you put into it.
