If you thought SEO was just for boring Google searches and web pages, think again. This article is going to change your understanding of optimising your online content so that it shows up in search engines!
TikTok, the social media platform that turned 10-second dances into a global phenomenon, now has its own version of search engine optimisation, and businesses should pay attention to this too.
So, if you’re ready to stop throwing random TikTok videos into the void and praying they land on the For You Page, it’s time to nail your TikTok marketing and management and SEO strategy.
From finding the right keywords to understanding the TikTok algorithm, here’s how to get your content to show up in TikTok search results, and maybe beyond. You're going to want to read this...
Understanding TikTok SEO
What is TikTok SEO?
TikTok SEO is the art of making sure your videos rank higher in TikTok’s search engine results. Essentially, you’re optimising your video content to show up when users type in search queries on the TikTok search bar.
By sprinkling in relevant keywords, using strategic hashtags, and creating engaging content, you’re giving your videos the best chance to reach a target audience that actually wants to see them.
Why Optimise for TikTok Search Engine?
Here’s why this matters:
- TikTok isn’t just a social media app anymore—it’s a growing search platform.
- Optimising your videos means TikTok users can discover your content more easily (which is basically what you want)
- A strong TikTok SEO strategy can even improve your chances of showing up in Google search results (yes, Google now loves TikTok too).
More visibility = more engagement = follower count up. It’s simple social media math.
TikTok Search Features and Algorithm
How TikTok’s Algorithm Works
The TikTok algorithm considers several ranking factors to decide who sees your videos:
- User interactions: Likes, shares, comments—basically anything that screams, “I love this video.”
- Video information: Captions, keywords, relevant hashtags, and even the sounds you use.
- Device and account settings: Things like language preferences and location.
In short, TikTok analyses everything. Your job? Make the algorithm work for you, not against you.
Key TikTok SEO Ranking Factors
To get your videos to rank, you need to nail:
- Search keywords: These are what users type into the TikTok search bar.
- User interactions: The more people engage, the better your rankings.
- Trending sounds and hashtags: These are like free SEO boosts.
- Video content: Quality always wins.
TikTok SEO Ranking Checklist: Key Optimisation Steps
| Step | Action | Why It Works |
|---|---|---|
| 1. Conduct Keyword Research | Use tools like TikTok search, keywordtool.io, and Glimpse to find keywords. | Helps identify what your audience is searching for to optimise content. |
| 2. Optimise Captions | Naturally incorporate primary and niche keywords into your video captions. | Keywords in captions boost relevance and improve TikTok search rankings. |
| 3. Leverage Hashtags | Use 4–6 hashtags, blending trending, niche, and branded ones. | Hashtags expand visibility to a wider target audience. |
| 4. Use Relevant Sounds | Pair videos with trending or niche-specific audio clips. | TikTok prioritises content that uses popular sounds, boosting visibility. |
| 5. Create High-Engagement Content | Hook viewers in the first 3 seconds, encourage shares, and add CTAs. | Engagement (likes, comments, shares) signals quality to TikTok’s algorithm. |
| 6. Optimise Video Titles | Add keywords to video overlays or titles to highlight relevance. | In-video titles help search rankings and catch attention in search results. |
| 7. Improve Profile Optimisation | Add relevant keywords to your bio and ensure your profile reflects your niche. | Optimised profiles improve overall account visibility and credibility. |
| 8. Track Performance | Use TikTok Analytics to monitor views, engagement rates, and traffic. | Measuring results ensures your SEO strategy stays effective and up-to-date. |
| 9. Repurpose Content | Adapt successful TikTok videos for Instagram Reels, YouTube Shorts, etc. | Extends your reach while maintaining SEO-optimised content across platforms. |
| 10. Engage with Trends | Participate in relevant trending challenges and topics using keywords. | Trends boost short-term visibility while incorporating SEO-friendly content. |
This checklist simplifies TikTok SEO into clear, actionable steps, ensuring content creators and brands stay optimised for TikTok search results while keeping the tone practical and results-driven.
Keyword Research and Optimisation
Finding Relevant Keywords for TikTok Videos
Keyword research isn’t just for Google SEO—it’s a game-changer for TikTok. Here’s how to do it:
- Use tools like Glimpse or keywordtool.io to find search keywords and long-tail keywords relevant to your niche.
- Check out popular hashtags and TikTok trends in your industry.
- Pay attention to the search engine result pages to see what’s ranking already.
Optimising TikTok Content with Keywords
Once you have your relevant keywords, it’s time to sprinkle them into your TikTok content:
- Add keywords naturally to your captions, hashtags, and video titles.
- Use both broad and niche hashtags to target a wider audience.
- Avoid keyword stuffing—no one wants a caption that reads like a bot.
Pro Tip: Use low-volume keywords alongside popular ones. These are less competitive and help you rank for specific searches.
Content Optimisation Strategies
Create Engaging and Shareable TikTok Videos
This one’s obvious but worth saying: engaging content is king.
- Use trending sounds and video information that aligns with your niche.
- Add captions with your keywords to make your videos more accessible.
- Ask questions or include calls-to-action (e.g., “Tag a mate who needs to see this”).
The more user interactions you get, the higher TikTok will rank your video.
Leverage Trends and Challenges
- Keep up with the latest TikTok trends and join in with relevant challenges.
- Use relevant hashtags tied to trending topics for a quick boost.
- Add a creative spin to stand out—don’t just copy what everyone else is doing.
Profile and Account Optimisation
Optimise Your TikTok Profile for Search
If your TikTok account looks half-baked, users will scroll right past. Here’s what to fix:
- Use a clear profile picture and banner.
- Optimise your bio with relevant keywords that describe what you do.
- Make sure your TikTok profile reflects your brand and content niche.
Collaboration and Engagement
Collaborate with Other Creators
Partnering with other creators boosts visibility and helps you tap into new audiences.
- Create joint videos or challenges that showcase both accounts.
- Engage with their content to build relationships and grow your community.
Build a Loyal Community
Community = growth. Simple as that.
- Reply to comments and messages—your audience will love you for it.
- Encourage user-generated content and feedback.
- Use interactive hashtags to turn your followers into participants.
Tracking and Measuring Success
Monitor Your TikTok SEO Performance
Use TikTok Analytics to track:
- Engagement rates (likes, comments, shares).
- Performance of your keywords and hashtags.
- Views and search traffic driven by your TikTok SEO strategy.
Adapt Your Strategy Based on Data
SEO isn’t a one-and-done deal. Keep your TikTok SEO practices fresh:
- Regularly analyse your video performance.
- Adjust your content strategy based on what’s working (or not working).
- Stay updated on changes to the TikTok algorithm—it’s always evolving.
Final Thoughts: The Power of TikTok SEO
If you’re serious about growing on TikTok, mastering TikTok video SEO isn’t optional. From finding relevant keywords to optimising your TikTok content, every detail matters.
Treat TikTok like the powerful search engine it’s becoming, and you’ll rank higher, get more views, and attract the target audience you’ve been chasing.
Start optimising, keep creating, and watch as your videos move from “meh” to “must-watch.”
Related: Ready to level up your TikTok game? Check out Youbee Media’s Guide to Top TikTok Marketing Strategies written by our marketing consultancy.
Frequently Asked Questions: TikTok Video SEO Essentials
1. What is TikTok Video SEO, and why is it important?
TikTok Video SEO refers to optimising your videos so they rank higher in TikTok search results and attract a larger target audience. By using relevant keywords, optimised captions, and trending hashtags, you can get your content discovered more easily on TikTok’s search engine.
Simply put, better SEO means your videos are more likely to appear when TikTok users enter search queries in the search bar—giving you more visibility, engagement, and growth.
2. How do I find relevant keywords for TikTok videos?
Conduct TikTok keyword research just like you would for traditional SEO. Here’s how:
- Use TikTok SEO tools like keywordtool.io to discover relevant keywords.
- Check discovery search queries to see what your audience is searching for.
- Analyse popular hashtags and trending content within your niche.
- Look at your competitors’ content to spot keywords and hashtags they’re using.
3. How does TikTok’s search engine differ from Google SEO?
While Google SEO ranking factors focus on long-form web pages (Harrison, iNDEXHILL), TikTok prioritises engaging content with strong user interactions (likes, shares, comments). TikTok’s search engine ranks content based on:
- TikTok keywords in captions and hashtags.
- Relevance to the user’s search queries and account settings.
- Performance signals like watch time and follower engagement.
Both platforms prioritise visibility, but TikTok requires a mix of creativity and strategic ranking content.
4. How do I optimise my TikTok account for SEO?
To optimise your TikTok account:
- Use relevant keywords in your bio and TikTok content descriptions.
- Ensure your social media posts are aligned with your niche.
- Create clear, engaging content that resonates with your target audience.
- Engage with other creators to increase your reach and improve your SEO ranking.
A fully optimised profile improves your discoverability on TikTok’s social media platform.
5. What role do keywords and hashtags play in TikTok SEO?
Keywords and hashtags are the backbone of TikTok SEO. They help your videos get discovered through the search bar and TikTok’s You Page. To maximise impact:
- Use a mix of popular hashtags and niche keywords to target a broader and specific audience.
- Naturally incorporate keywords into captions, video titles, and audio descriptions.
- Avoid stuffing your content with irrelevant phrases—TikTok favours relevant content.
6. Can TikTok SEO help me rank on other platforms like Google?
Yes! TikTok videos are increasingly appearing in Google search results, thanks to Google’s internal research favouring short-form video content. By optimising for TikTok’s search engine and using effective SEO ranking practices, you can also gain visibility in Google search—a double win for discoverability.
7. What tools can I use for TikTok keyword research and SEO tracking?
For effective TikTok SEO tips and keyword tracking, consider these tools:
- Keywordtool.io: Perfect for identifying trending TikTok keywords and low volume keywords.
- TikTok Analytics: Monitor your content’s reach, engagement, and follower count.
- TikTok SEO tools: Use third-party software to track search traffic and keyword rankings.
These tools help fine-tune your strategy and ensure you’re ranking for the right search queries.
8. How can I improve my TikTok SEO ranking with engaging content?
To boost your TikTok SEO ranking, you need to create content that keeps viewers watching and interacting:
- Focus on high-quality, relevant content tailored to your target audience.
- Use trending TikTok keywords, challenges, and hashtags to stay visible.
- Collaborate with other creators to tap into new audiences.
- Post consistently—social media platforms love active accounts.
Engagement and relevance are key to getting your videos featured in TikTok search results.
9. What’s the role of user searches in TikTok’s search engine?
When TikTok users type queries into the search bar, TikTok’s search platform matches their searches with:
- Optimised video content featuring relevant keywords.
- High-performing videos based on user interactions (likes, comments, shares).
- Account relevance, including account settings like language preference and location.
By understanding user searches, you can optimise your content to show up in top search results.
10. How do I track the success of my TikTok SEO strategy?
Use TikTok Analytics to monitor:
- Search traffic and views driven by keywords.
- Performance of specific keywords and hashtags.
- Growth in your follower count and audience engagement.
Regularly tweak your TikTok SEO journey based on these insights to ensure your videos keep climbing those search engine result pages.
11. Can I apply TikTok SEO strategies to other social media platforms?
Absolutely! While TikTok has its own unique SEO ranking factors, the fundamentals—like keyword research, engaging videos, and relevance—apply across other platforms like Instagram Reels or YouTube Shorts.
TikTok’s rapid rise as a search platform means other platforms are following suit, so optimising your videos for discovery will benefit your entire content strategy.
For social media management advice, work with Youbee Media or join one of Becky’s marketing workshops for expert consultancy support.
