The Business & IP Centre Leeds provides free and accessible support to entrepreneurs, start-ups and small businesses across Leeds and West Yorkshire.
Based within Leeds Central Library, BIPC Leeds gives people access to business information, workshops, events, networking and expert support designed to help them turn ideas into successful businesses.
Youbee Media first partnered with BIPC Leeds through its Start Up & Grow programme, delivering practical marketing training to aspiring and early-stage business owners.
What began with individual workshops has developed into a long-standing partnership, with Youbee Media now regularly delivering social media training, multi-week programmes and 1-to-1 marketing support through BIPC.
Starting or growing a business often means becoming responsible for marketing too - whether or not you have any previous experience.
Our role is to take what can feel like an overwhelming subject and make it clear, practical and achievable for business owners with different levels of knowledge, experience and resource.
The goal isn't simply for attendees to leave knowing more about marketing. It's for them to leave knowing what to do next.
Through our marketing workshops, Youbee Media brings current agency experience into a learning environment, translating marketing trends, platforms and terminology into advice that business owners can actually use.
Led by Youbee Media's Rebecca Hopwood, sessions are informal and interactive, using real examples and encouraging attendees to apply what they're learning directly to their own business.
Content is regularly reviewed and updated to reflect changes across social media and digital marketing, ensuring attendees receive current, relevant advice rather than outdated theory.
Across more than 50 sessions, Youbee Media has delivered training covering topics including:
Sessions are designed for different levels of experience, from people starting their first business to established business owners looking to improve their approach.
Our partnership has grown to include BIPC Leeds' popular Social Media Summer School — a free four-week programme giving participants the opportunity to develop their skills across a series of connected workshops.
Youbee Media has now delivered three Social Media Summer Schools, including programmes in February and August 2026.
Rather than trying to cover social media in a single session, the four-week format allows participants to build their knowledge over time, ask questions, put ideas into practice and develop a more joined-up approach to marketing their business.
Alongside group training, Rebecca regularly provides free 1-to-1 marketing and social media support through BIPC Leeds.
More than 40 entrepreneurs and business owners have now accessed individual sessions, giving them an opportunity to discuss their own marketing challenges and receive practical, tailored guidance.
These sessions can cover anything from reviewing an existing social media strategy to identifying what's working, where to focus next and how to approach marketing with greater clarity and intention.
Repeat commissions, consistently popular sessions and continued expansion of the programme have developed Youbee Media's relationship with BIPC Leeds from an initial workshop provider into a long-term training and business support partner.
More importantly, attendee feedback consistently highlights the practical, accessible and actionable nature of the training.
“Rebecca knows her stuff and she is able to put the information across in a practical way, with solid examples and tips, so that it can easily be applied to your own venture and level of experience.”
Michelle Reagan
“Rebecca is a wonderfully engaging speaker, with a comprehensive understanding of social media and an exceptional skill at being able to share her knowledge.”
Philip Wolff
“Absolutely fantastic, actionable insights with such a warm, friendly and approachable, yet straightforward, Yorkshire approach.”
Nadine Owen
The real value of the partnership is in what happens after people leave the room.
Our workshops are designed to take social media and marketing from something that can feel confusing or overwhelming and turn it into a set of practical actions that business owners feel confident implementing themselves.
For some, that means understanding which platform deserves their attention. For others, it's developing a clearer content strategy, improving their videos or finally understanding what their analytics are telling them.
The 1-to-1 sessions take this a step further, giving individual business owners the opportunity to apply that knowledge specifically to their own goals.
As one attendee described it:
“She pointed out some of the things that I was doing well in terms of my strategy and how I could move things forward with more clarity and intention. Very valuable advice and guidance.”
James MB
Through our continued partnership with BIPC Leeds, Youbee Media is helping make professional marketing knowledge accessible to people at every stage of their business journey — giving them the skills, clarity and confidence to use marketing as a practical tool for growth.
