Building a Personal Brand Across Hosting, Influencer Work and Celebrancy

Matt Jameson is a UK-based host, presenter and celebrant, working across live events, brand partnerships and personal ceremonies.

Before working with Youbee Media, Matt had an established public presence due to his appearance on Married at First Sight UK, but he was looking to refine and professionalise his brand. With multiple strands to his work, he needed a more streamlined, intentional profile that would attract the right clients, partners and opportunities.

The objective was to bring clarity, consistency and commercial focus to Matt’s personal brand, ensuring it positioned him effectively across hosting, presenting, influencer work and celebrancy.

This included:

• Developing a clear and actionable social media strategy to guide content and growth
• Creating a strong and recognisable personal brand identity
• Refining his positioning to attract more hosting and presenting opportunities
• Supporting the launch of a dedicated celebrant brand and presence
• Improving his website and overall digital presence
• Increasing opportunities for brand partnerships and paid work

As Marketing Partner, Youbee Media supported the Pride in Diversity Awards across brand creation, digital strategy and event delivery, working closely with the wider committee and partners to bring the vision to life.

At the outset, Matt was posting inconsistently and lacked clarity around what content was performing or how to position himself commercially. Through strategy sessions and ongoing support, we helped shift the focus—moving from a broad influencer approach to a more defined positioning around hosting and presenting, while still supporting brand partnerships and celebrant work.

Over a two-year partnership, we delivered a combination of strategy, branding, content and ongoing support, including:

Strategy & Social Media

• Development of a clear social media strategy to guide content creation and growth
• Ongoing social media management, particularly across LinkedIn
• Content planning aligned to Matt’s work as a host, presenter and celebrant
• Identifying high-performing formats, with a strong focus on short-form video and Reels

Branding & Creative

• Creation of Matt’s logo and visual identity
• Development of a separate celebrant brand, including tone and positioning
• Design of printed materials including leaflets, pull-up banners and business cards

Website Support

• Supporting updates and optimisation of Matt’s website (mattjameson.co.uk)
• Improving structure, messaging and usability
• Supporting the development of the celebrant offering

Content & Growth

• Creation and editing of video content for social media, including high-performing Reels
• Development of a balanced content mix across Reels, carousels and static posts
• Supporting the growth of Matt’s celebrant presence on Instagram
• Ongoing guidance to improve consistency, performance and engagement

Commercial Support

• Supporting Matt in securing influencer work and brand partnerships
• Strengthening his positioning to attract opportunities across multiple revenue streams
• Providing ongoing advice and support to convert visibility into enquiries and bookings

The Results

• A standout social media post achieving 60,036 views
• 1,853,500 profile views in the last 90 days
• 25,209 interactions, demonstrating strong audience engagement
• Increased enquiries and new brand deals secured
• Improved consistency, clarity and confidence across all platforms

Through a more strategic and structured approach, Matt’s content is now aligned to his goals - helping him attract the right opportunities across hosting, presenting and celebrancy.

The Impact

Over the course of a two-year partnership, Youbee Media has helped transform Matt’s personal brand from a broad public presence into a focused, professional and commercially driven platform.

By combining social media strategy, branding, content creation and ongoing support, we’ve enabled Matt to:

• Position himself more clearly within his industry
• Increase visibility across key audiences
• Build credibility as a host, presenter and celebrant
• Convert engagement into real-world opportunities and partnerships

This project demonstrates how a clear strategy and consistent execution can turn visibility into sustainable, long-term growth.