The SPARK project at the University of Leeds is dedicated to encouraging and supporting entrepreneurship among students and alumni. SPARK offers a robust range of support, including one-to-one business mentoring, workshops, funding opportunities, and the SPARK Enterprise Scholarship. This £3,000 scholarship comes with tailored business support, access to office space and expert guidance, available to students. The SPARK project is also available to alumni students for up to seven years post-graduation.
Operating from the cutting-edge Nexus building on the Leeds campus, SPARK provides students with access to state-of-the-art resources like 3D printers and podcasting suites. Signature events such as the Entrepreneurs Exchange and Leeds Venture Competition connect students with alumni, industry leaders, and mentors, fostering skills and networks essential for entrepreneurial success.
The team at SPARK approached Youbee Media, and asked Rebecca to deliver a workshop for the 2023 SPARK Enterprise Scholarship bootcamp after attending a workshop at the BIPC Centre in Leeds. They sought a partner with industry experience to offer students practical insights into digital marketing—an area critical for young entrepreneurs in today’s digital-first landscape.
After discussing the project’s goals, Youbee Media proposed a workshop titled ‘Social Media That Converts’ to provide actionable, real-world strategies for using social media to achieve measurable business results.
Our ‘Social Media That Converts’ workshop was tailored to give students actionable insights into leveraging social media for business growth. Delivered during the second day of the bootcamp, the 1-hour session was designed to simplify social media channels and content planning while ensuring the approach was practical and accessible.
The workshop agenda included:
Students learned how to make the most of the resources available to them, developing skills to transform engagement into tangible business results. The interactive and straightforward approach earned excellent feedback, highlighting the value of real-world agency insights.
Following the success of this session, Youbee Media was invited back to deliver additional workshops, including ‘Marketing and Market Research’ and ‘Tips and Tricks to succeed on TikTok.’
Our strong collaboration with the SPARK team has paved the way for ongoing partnerships. Following the success of these workshops, Youbee Media delivered a ‘TikTok for Business’ session and will return in 2024 to lead the ‘Social Media That Converts’ workshop once again.
By sharing real-world agency insights and adapting our expertise to the needs of enterprising students, Youbee Media has helped bridge the gap between academic learning and business realities. Students gained not only technical skills but also the confidence to navigate and carve their unique paths in a competitive digital landscape.
"Rebecca and her business, Youbee Media, have been instrumental in the success of our workshop programme at Spark. Their engaging and expertly delivered workshops not only elevated the quality of our offerings but also attracted a record number of attendees. Rebecca's deep expertise, professionalism, and dynamic approach have truly made a difference, helping us to inspire and educate our community like never before. We couldn't be more grateful for the positive impact Youbee Media has had on Spark!"
