In March 2024, the first-ever Yorkshire BusinessWoman Awards took place at the Leeds Marriott Hotel. It was a spectacular event celebrating the best of Yorkshire’s business community, attended by founders, industry leaders, and influencers from across the region. Youbee Media we’re pleased to support the creation of this event, from the planning to the execution – organising such an ambitious event required serious digital amplification.
The main objective for Yorkshire BusinessWoman was to create a high-profile event that would leave a lasting impact, both online and in person. Being the first of its kind, the event needed strong brand visibility and significant engagement to establish itself as a key celebration in the calendars of businesswomen across our region. Yorkshire BusinessWoman sought a strategic partner to support in building awareness, delivering a consistent and professional brand experience, and ensuring a polished event for all attendees. Our goals were to create a buzz that would attract nominations, sell out event tickets and provide a strong foundation for future awards ceremonies.
Youbee Media stepped in as Digital Marketing Partner, bringing our expertise in digital strategy and event support to help make the inaugural awards ceremony a success. We implemented a comprehensive social media campaign to build momentum ahead of the event, creating bespoke digital assets and a detailed content plan that hit all the main pillars. By creating the hashtag #YBWAwards, we generated excitement and engagement across platforms like LinkedIn, Instagram, and Facebook, which significantly boosted the event’s online presence.
Our creative team ensured consistent branding throughout the event, developing visual assets for social media, email marketing, on-site displays, and printed materials. We designed graphics and badges for nominees and winners to share, extending the reach of the event and enhancing the experience for participants. Additionally, we produced two high-quality presentations: a looping welcome video to introduce guests to the venue and sponsors, and a dynamic live awards presentation that added a professional touch to the ceremony. We also managed the production of a promotional video for the Leeds Marriott, showcasing the venue and building anticipation for the event and worked closely with YBW’s in-house graphic designer to create digital and printed promotional material.
The Yorkshire BusinessWoman Awards 2024 was a tremendous success, achieving its goal of making a strong first impression. Our social media efforts amplified visibility and engagement, setting the stage for the awards to become a staple event in the region. The consistent branding and polished presentations were met with great feedback from attendees, who praised the professional execution and visual appeal of the ceremony. The event’s strong online presence and positive reception have laid the groundwork for an even larger and more impactful celebration in 2025.
