In Part 1, we discussed why Pinterest for Business is a ‘best kept secret’ when it comes to raising your profile and attracting new clients and customers. The infinite lifespan of your pins can provide evergreen advertisements for your services, and reach people who are already interested in what you have to offer. Already think this is a good idea, but not sure where to start? We can offer training and workshops that will guide you on your way if you want a bit more help.
Pinterest has a very organic way of extending this reach, providing you with a built-in audience who are aligned with your aesthetic and/or service, and are actively looking for content. This is content you can easily supply, by turning your product information into branded graphics (Pins), which then refer people to your website or landing page. Before you dismiss creating graphics as too much trouble, remember that Pinterest is free to use, and with over 100 million active users, it's a great place for any business to reach potential customers.
Apps like Canva can help you create Pins, using ready-made templates. Of course, the more unique and professional your Pins are, the greater the impact they’ll have. Marketing companies with in-house Designers (such as Youbee Media!) will be more than happy to create optimised sets of Pins for you, incorporating your chosen images and applying your branding.
There are a few different types of pins that you can create:
- Static Pins: These are pins that contain an image and little to no text
- Animated Pins: These pins contain moving images and can be up to 20 seconds long
- Video Pins: Video pins are similar to animated pins, but can be up to 60 seconds long
- Rich Pins: Rich pins contain additional information, such as the price of a product or the ingredients in a recipe
Whether you create your own Pins, or outsource this task to a marketing professional, make sure that you keep your target audience in mind. What kind of content are they interested in? What type of Pins are they more likely to engage with? Answering these questions will generate Pins with more reach and influence.
Whether you create your own Pins, or outsource this task to a marketing professional, make sure that you keep your target audience in mind. What kind of content are they interested in? What type of Pins are they more likely to engage with? Answering these questions will generate Pins with more reach and influence.
If you’re still wondering if it’s worth the time or resources to create Pins, here are some things to remember:
Pinterest is visual
Since Pinterest is a visual platform, it's an ideal place to showcase your products and services. Users can scroll through pins and get an immediate sense of what your business is about.
Pinterest is interactive
Unlike some other social media platforms, Pinterest is designed for users to interact with each other. Businesses can take advantage of this by creating Pins that encourage users to engage with their brand. Examples of interactive pins include contests, polls, quizzes and giveaways.
By creating interactive content, businesses can encourage users to engage with their brand and learn more about what they have to offer.
Pinterest for Business is free – but Paid Ads are available!
We mentioned that Pinterest has a good organic reach – but there’s nothing wrong with actively helping things along! There are strategies you can employ for this, including the use of paid adverts.
Paid Ads come in different formats, including Promoted Pins, Video Ads, Carousel Ads and Collection Ads. Let’s demystify these terms!
Promoted Pins are the most common type of ad on Pinterest. They allow businesses to promote their pins to a wider audience and can be targeted to specific demographics, interests, and keywords.
Video Ads are great for businesses that want to showcase their products or services in a more creative way. Video ads can be up to 60 seconds long and can include a call to action.
Carousel Ads allow businesses to showcase multiple products or images in a single ad. These ads are brilliant for highlighting a variety of products or services. Carousel Ads can contain up to five images or videos and can include a call to action.
Collection Ads are a type of ad that allows businesses to showcase a group of products in a single ad. These types of ads are great for businesses that want to promote a specific product or service. Collection ads can contain up to eight images or videos and can include a call to action.
When creating your ad, make sure you include relevant keywords so that your ad can be found by users who are searching for your products or services. You should always include a call to action so that users know what you want them to do once they see your ad!
Your call to action should be clear and concise. It should also be relevant to the product or service that you're promoting. Some examples of effective call to actions include: Shop Now - Learn More - Get Started - Sign Up! A strong call to action (especially when twinned with an incentive, such a free downloadable resource on your website), will encourage users to take the next step, and discover more about your services.
In conclusion
Advertising on Pinterest (as a paid service or for free, using regular Pins) is a great way to reach potential customers and promote your business. We hope that the insights in this blog post will help you create effective Pins that will achieve your marketing goals.
If you have any questions or would like to learn more about advertising on Pinterest, feel free to contact us. We can guide you through the platforms algorithm and preferences with Marketing Consultancy, or support you with content creation as part of our social media management solutions.
