How to attract - and convert your target audience using Instagram

Within this 80-minute workshop, facilitator and trainer Rebecca Hopwood will show you how your business can harness Instagram and all its capabilities.

This session is specifically designed for start-up businesses and busy entrepreneurs who are possibly new to Instagram, or not seeing the results they expected. The workshop combines straightforward information with relevant, and helpful marketing industry insights that will transform the way you view this platform.

The workshop will cover everything from populating your feed to reviewing your analytics. We'll look at creating your online shop, utilising short-form video, stories and highlights – and more!

After the workshop, you'll have new content ideas for your social media, as well as the knowledge and confidence to use Instagram as an effective marketing tool.

Key take-aways include:

• A knowledge of different content types in Instagram and how to create engaging posts
• An understanding of advertising on Instagram and analytics
• Content ideas which can be applied to other platforms, or helpful to your audience.

This pre-recorded workshop comes with lifetime access, a PDF document summarising workshop content and the option to follow-up with one-to-one guidance or training. As Instagram is owned by the creators of Facebook (Meta) you may also want to seek support on how the platforms interact with each other or can help your business. Get in touch if you would like to find out more.