What is short-form video marketing, and why should I care?

Within this workshop you'll discover why short-form video (SFV) is so popular. Whatever social media channels you're using, you probably won't have to scroll for long before you come across a short, fast-moving and engaging video. This workshop will help you to understand how your business can utilise different social media platforms to elevate your industry position.

We'll cover an insight into TikTok, Instagram Reels and YouTube Shorts, so that you can learn how to harness the power of SFV. Within the workshop, we'll share our accessible insights and strategies, as Rebecca covers how to use each platform to best marketing effect.

SFV is a universally growing trend, with most social media platforms pointing users, creators, and influencers towards this medium. There are over 300 million users on TikTok over the age of 35, and with ads – you can potentially reach 12.8% of people on the planet. Now is the time to introduce SFV to your marketing strategy!

From trends to analytics, you’ll gain a better insight into different aspects of SFV. Rebecca suggests avenues of content for your business and looks at how to capitalise on your exposure, in support of your marketing goals.

Key take-aways include:

• A better understanding of the similarities and differences between these platforms
• A number of accessible ideas to start creating short-form video for your business
• How your audience will benefit from the engaging content you create

This pre-recorded workshop is approximately 1 hour long, comes with lifetime access, a PDF document summarising workshop content, some content ideas to start with, and the option to follow-up with one-to-one guidance or training if required.