Top 7 Social Media Monitoring Tools for 2025

Keeping up with social media conversations is crucial for brands in 2025.

The right social media monitoring tools can help track brand mentions, analyse customer sentiment, and refine your social media strategy.

Here are the top 7 social media monitoring tools that will help you stay ahead of trends and optimise your social media efforts.

Top 7 Social Media Monitoring Tools for 2025

This table summarises the top 7 social media monitoring tools for 2025 based on their strengths, features, pricing, and user satisfaction scores from G2.

These platforms help businesses monitor social media conversations, track brand mentions, and gain valuable insights into social media performance across various platforms.

What Is Social Media Monitoring?

Social media monitoring involves using software to track, filter, and analyse conversations across social media platforms. It helps businesses stay on top of brand mentions, follow emerging trends, and manage brand reputation. These tools are essential for capturing valuable insights and responding quickly to customer feedback, ensuring your brand remains active and responsive.

Benefits of Using Social Media Monitoring Tools

• Improves Customer Engagement: Engage with users in real time and build stronger relationships.
• Track Emerging Trends: Identify trending topics and shifts in customer sentiment to stay ahead.
• Manage Brand Reputation: Monitor brand mentions and online conversations to address any issues swiftly.
• Measure Social Media Performance: Use social data to refine your strategies and improve social media metrics.
• Save Time: Automate social monitoring and focus more on creating impactful campaigns.

Top 7 Social Media Monitoring Tools

1. Sprout Social

• Overview: Sprout Social is a versatile social media monitoring tool offering social listening and analytics capabilities. It provides a centralised dashboard for tracking social media posts, analysing customer sentiment, and managing social media engagement.
• Features:
  • Social Media Management Tool: Allows scheduling posts and tracking social media performance.
  • Social Data & Analytics: Provides insights on customer sentiment and audience engagement.
• Best For: Small to mid-sized businesses and social media marketers.
• Pricing: Starts at £160/month.
• Why Choose It: Sprout Social’s intuitive interface and powerful social media monitoring platform make it a favourite among businesses seeking deeper insights into their social media presence. It's a trusted platform, known for being incredibly good at what it does best.

2. Hootsuite

• Overview: Hootsuite offers an all-in-one social media management platform that includes social media monitoring and analytics. It allows businesses to track brand mentions and manage multiple social media accounts.
• Features:
  • Social Media Tracker: Monitor relevant conversations and track key metrics like mentions and engagement.
  • Competitive Analysis: Keep an eye on emerging trends and competitors' activities.
• Best For: Brands needing comprehensive social media monitoring efforts.
• Pricing: From £160/month.
• Why Choose It: Hootsuite’s ease of use and social monitoring tools make it ideal for businesses that want to centralise their social media efforts. When investing in Hootsuite's features, make sure you stick around to pay attention to the metrics. You'll want to get all the value you can out of this platform.

3. Agorapulse

• Overview: Agorapulse combines social media management with social listening capabilities, making it a robust tool for managing brand mentions and customer interactions.
• Features:
  • Social Listening Tools: Track online conversations and customer feedback across various social media channels.
  • Customer Relationship Management: Manage customer interactions and analyse social media engagement in one place.
• Best For: SMEs and social media managers seeking an affordable solution.
• Pricing: Free plan available, with paid plans starting at £35/month.
• Why Choose It: Agorapulse is favoured for its user-friendly interface and the ability to integrate social data directly into reports. Great for those business to consumer brands!

4. Brandwatch Consumer Intelligence

• Overview: Brandwatch is renowned for its social listening and sentiment analysis capabilities, offering deep insights into social media conversations and customer sentiment.
• Features:
  • Social Media Monitoring Software: Tracks specific keywords and analyses consumer sentiment.
  • Actionable Insights: Uses AI to identify trending topics and market opportunities.
• Best For: Large brands needing comprehensive social data analysis.
• Pricing: Custom pricing.
• Why Choose It: Brandwatch is ideal for brands seeking to understand social conversations and gain insights from historical data.

5. Meltwater

• Overview: Meltwater is a leading social media monitoring tool for PR and marketing professionals. It tracks brand mentions across social media platforms, news sites, and blogs.
• Features:
  • Media Monitoring Tools: Offers social monitoring across multiple channels, including news sites.
  • Access Historical Data: Provides insights over time, useful for analysing market trends.
• Best For: Enterprises and PR agencies.
• Pricing: Custom pricing.
• Why Choose It: Meltwater's extensive reach and advanced social media tracking make it a go-to for brands looking to manage their social media presence comprehensively.

6. Reputation

• Overview: Reputation helps businesses monitor their social media mentions and manage customer feedback. It’s known for integrating reviews and social media in one platform.
• Features:
  • Brand Monitoring: Track reviews and social media conversations to maintain a positive brand reputation.
  • Analytics Platform: Analyse social data to measure the effectiveness of social media campaigns.
• Best For: Brands focused on customer satisfaction and brand reputation management.
• Pricing: Contact for pricing.
• Why Choose It: Reputation is ideal for businesses looking to unify social listening and review management in one place.

7. Brand24

• Overview: Brand24 offers real-time social listening with a focus on social media monitoring and sentiment analysis. It’s great for tracking mentions and monitoring tools that deliver actionable insights.
• Features:
  • Social Media Monitoring Platforms: Track social media posts, specific keywords, and audience sentiment.
  • Competitive Analysis: Gain insights into industry trends and your competitors' activities.
• Best For: Small to medium-sized businesses.
• Pricing: Starting at £115/month.
• Why Choose It: Its user-friendly approach makes it perfect for brands seeking a quick way to understand social media conversations and social media engagement. Businesses can use these insights to directly influence their upcoming campaigns and reach their target audience.

How to Choose the Right Social Media Monitoring Tool

Choosing the right social media monitoring tool depends on your needs, whether you need deeper insights into customer sentiment or want a streamlined social media management platform. Here are some considerations:

• Budget: Consider tools that fit your financial capacity, from free tools to premium solutions.
• Key Metrics: Identify the social media metrics most relevant to your goals, such as engagement, reach, and sentiment.
• Integration: Choose tools that integrate well with your existing social media channels and customer relationship management systems.

With the right social media monitoring platforms, you can gain valuable insights into your presence, track brand mentions, and enhance your social media strategy for better results in 2025.

Frequently Asked Questions (FAQs)

What is Social Media Data?

Social media data refers to all the information gathered from interactions on social media platforms, such as likes, shares, comments, followers, and user demographics. It helps businesses understand their target audience, track trends, and measure the effectiveness of their social media campaigns.

What Are Social Media Listening Tools?

Social media listening tools are essentially custom-built software that businesses can subscribe to to monitor and analyse social media conversations related to relevant keywords or topics. They help understand audience sentiment, track brand mentions, and identify emerging trends on major social media platforms.

What Are Major Social Media Platforms?

The major social media platforms include popular sites like Facebook, Instagram, Twitter (X), LinkedIn, TikTok, and YouTube. Each platform offers unique features for sharing content and engaging with audiences, making them essential for a well-rounded social media strategy.

What is a Social Media Analytics Platform?

A social media analytics platform provides tools to track and measure the performance of your content across social media channels. It helps analyse metrics like engagement, reach, and conversions, offering valuable insights into what works and where to improve.

Why Is Understanding the Target Audience Important?

Understanding your target audience is crucial for creating content that resonates and engages. Businesses can tailor their social media efforts to connect more effectively and drive better results by identifying their preferences, pain points, and online behaviours.

Are There Free Social Listening Tools?

Yes, several free social listening tools offer basic monitoring and analysis of social media activity. While they may not have the advanced features of paid tools, they can be a good starting point for small businesses looking to monitor conversations and track brand mentions without a large investment.