Youbee Media are proud to have supported Michelle Jarvis on the launch of her new venture, The Gilded Grape.
After an initial marketing, brand strategy and social media management meeting, the Youbee marketing consultancy team formed a logo and brand assets, built a custom website, supported the creation of blogs, set up social media, and promoted the opening of the shop online.
About The Gilded Grape
You can find The Gilded Grape in the picturesque town of Ilkley. Ilkley is home to a well-loved array of independent shops, proving a popular destination for tourists and locals from surrounding areas.
The Gilded Grape is proud to offer something ‘distinctly different’, specialising in wines from around the world. Many are sourced from unexpected and intriguing regions, selected to expand customers’ horizons. Proprietor Michelle Jarvis notes “I’ve always enjoyed locating beautiful wines that you can’t find anywhere else”.
Michelle quite literally goes the extra mile in her quest to discover new wines. She favours independent vineyards and wines with an interesting heritage. Michelle is dedicated to supporting small and family-run vineyards, and this is reflected in the range of wines she stocks.
Whether you need advice on wine pairings or an insight into grapes from different regions, Michelle is ready to offer the benefit of her knowledge. Michelle explains, “The Gilded Grape offers a bespoke experience, wine shopping with a personal touch. There’s no wine snobbery here, and we don’t expect all our customers to be connoisseurs. We love to chat about where our wines come from, what makes them special and which foods compliment them”.
Michelle emphasises that great wines don’t have to be expensive. The Gilded Grape stocks products with a wide variety of price points. “We want to make our wines accessible. Whether you’re looking for something for a casual Friday evening or are after a bottle for a special occasion, The Gilded Grape can help you” continues Michelle.
Michelle is well-placed to make recommendations; with a background in hospitality, and family links in France, Jersey and the UK, she has a cross-cultural appreciation of both wine and food. During pre-Lockdown travels, visiting vineyards and wine establishments, Michelle’s professional interest in wine flourished. Always an enthusiastic wine taster, Michelle is now proud to also be a qualified (WSET wine course) retailer, with a passion for the nuances of wine.
Ilkley proved to be the perfect location, offering ideally sized premises in a beautiful setting. Michelle praises the community spirit that helped her plans come together, and she looks forward to The Gilded Grape taking its place as a popular haunt for wine-enthusiasts from near and far. Michelle is ready with a warm welcome, inviting customers to ‘Taste the thrill of something distinctly different’.
Find and follow The Gilded Grape on Facebook, Instagram and LinkedIn to find out more.
Find The Gilded Grape
18 Leeds Road
Ilkley
North Yorkshire
LS29 8DJ
Youbee Media is an award-winning marketing agency based in Leeds, offering creative, strategic and practical marketing support to businesses of all sizes. Their team combines digital and traditional marketing expertise — from social media and content creation to branding, PR, strategy and campaign planning.
Youbee Media aren’t just about doing marketing for you, they also help you learn marketing. Through their in-house training and workshop offering, they run an educational platform called The Hive Academy, where entrepreneurs, freelancers and marketers can develop skills in areas like social media content, short-form video marketing, and strategic planning.
