By now, you’ve probably seen us sharing our #YoubeeLemonade campaign across social media platforms and in print – but you may be wondering what it’s all about.
Have you ever heard the expression “When life gives you lemons, make lemonade”? Well, we’ve taken this to the next level and adapted the well-known phrase into a metaphor for content and promotion.
Youbee Lemonade is simply a way of explaining our role and what we do as a marketing consultancy. Youbee Media use our expertise and marketing knowledge to help you with social media management and get the most out of your content. Your content, story or idea is the ‘lemon’, and we work with your business in a number of ways to achieve results, reach your objectives and generate a return on your investment. By understanding your customer journey, your target audience and platforms available to you, we can map out the right marketing solutions for your business. Everything that we do is tailored around your business, and as a full-service marketing agency, we take the time to build the right processes in perfect harmony with your business.
Juice it!
To start things off, we take your lemons (marketing campaign, new product, service, or message) and we JUICE IT! This means we ensure that your marketing messages are relevant to your audience, authentic and we recognise the most opportune time to share your ideas. This keeps your content truly juicy and will engage your audience in the right way and at the right time.
Squeeze it!
Our team squeeze every last drop of freshness from your content to make sure that we maximise all of the opportunities it could bring. We never waste that juice, and we make sure that we reshare, repurpose and update your key messages whenever we can.
Slice it!
How far can we spread your content? The Youbee Media team consider all the mediums we have access to and give your channels a slice of the action! Can we make a blog? Distribute a press release? Turn your post idea into a social media campaign? Or is it worthy of being shared in a email campaign? This is where Youbee Media step in. Our team can tap into our diverse network and spread your content as far and wide as we can to help increase your reach.
Zest it!
Zesting is one of the best ways to harness the sharp, citrusy flavours of the lemon. With your objectives in mind, our team review your business’s current position, plan where you’re going, stay sharp and we utilise different tools to take you to where you want to go. Keyword and hashtag research ensure we’re using the right language, and we always keep on top of algorithms and platform updates.
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Making lemonade from your content is what we do best. By incorporating delicious #YoubeeLemonade into your marketing strategy, the results will be fruitful, refreshing and rewarding. The world of digital marketing and social media is a fast-moving place. So, this is your ‘call to action’ – how are you going to get people to remember your business? If you’re not sure, let’s get together… over a glass of lemonade!
Get in touch with our friendly team on 01133235959 or join one of our marketing workshops for more advice
