Accelerate your business’s growth with online ads
As the cost of living, wages and materials continue to rise, Youbee Media are noticing an increase in the number of requests for our support with online ads. Whether we’re able to identify audiences on Facebook and Instagram, communicate through email marketing or be proactive with Google search terms – businesses are looking to stand directly infront of their consumers. While it may seem as though we’re fighting for the same space, we’re often not – as consumer behaviour is also changing. There will be something unique, exciting or compelling about your business, and it’s our role as a marketing agency to help convey this message to your target customers.
Youbee Media will go through a fact find meeting to understand a client’s priorities, key messages and how they will measure results to build the help us propose the correct approach. As always, Youbee Media will consider your budget in this process to ensure you’re able to see a return on your investment.
In today’s digital era, marketing and advertising can look scary and confusing. Our role is to take you with us on a journey of understanding, and at a pace that’s right for your business.
The rise of the conscious consumer
A conscious consumer is someone who makes purchasing decisions based on their values and beliefs. They are aware of the social, environmental, and economic impact of their choices, and they try to support businesses that share their values. Conscious consumers are often willing to pay more for products that are made in an ethical and sustainable way.
The audiences on social media consist of many different people aged anywhere between 10 and 99! There really are no bounds to the users of social media. However, the growing Gen Z population is forcing a change in the ways that consumers make conscious decisions. They’re not only considering values and sustainability, but they’re also purchasing because they like what – or who they see.
In fact, according to a study from Sprout Social states, “When customers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand and 76% will buy from them over a competitor.” This is because connection and relationships are more important than ever.
This same report from Sprout Social also says “Real people are the key to authentic relationships. Consumers want to learn more about the people behind their favourite brands. Seventy percent of consumers, for example, report feeling more connected when a brand’s CEO is active on social. Additionally, 72% of consumers report feeling similarly when employees share information about a brand online.”
This authenticity is one of the reasons why TikTok and short-form video have become more popular in recent years. Video is a great way to show your audience who, and what you are as a business. You can read a few tips and tricks in our ‘Reach more with Reels’ blog, and ‘TikTok’s rise to fame’ article. If you’re interested in learning more about short-form video on social media, visit our shop.
Why cookies matter
A shift in consumer behaviour has also brought the usefulness of tracking cookies to the forefront. When it comes to marketing, tracking cookies can be good for several reasons. They can help a business to improve the customer’s experience by remembering preferences and settings, such as your language or the size of the text you prefer to read, track effectiveness of campaigns and showing an individual more of the content they’re likely to engage with. This means you’re able to personalise a customer’s buying behaviours with you and meet their needs as a consumer. This also appeals to the ‘new’ Gen Z audience, as they want to see more of what matters to them – rather than things that don’t.
When it comes to promoting your content with digital advertising, with cookies, everyone stands to benefit. Your customer saw something they liked and wanted, at a time they needed it, and you saved money by placing your well targeted messages in front of that individual.
Understanding digital advertising
Traditional means of advertising may include direct mail campaigns, leaflets, banners and broadcasting to a large audience that may or may not be interested in your product or service. With the rise in social media, the ability to track actions with cookies and pixels, you can make your marketing budget work smarter, not harder online.
There are many different types of digital ads, including:
- Search ads appear at the top of search engine results pages when someone searches for a keyword that is related to your business. This is a great way to capture a customer when they’re looking for a product or service which fits your business.
- Display ads may appear on websites and other online sources and work in a similar way to a poster or banner, but they’re digital. They can be static images, animated GIFs, or videos. You can measure click through rates, or set up a unique landing page with these ads to encourage the actions you’re looking for.
- Social media ads will be presented to users when they’re scrolling through their newsfeed on different apps. Social ads appear platforms like Facebook, LinkedIn, and Instagram. They can be used to promote your brand, products, events or services to your target audience.
- Email marketing is a great, low cost way to communicate with people who have previously expressed interest in your business. You can segment your audience into active customers, prospects or ones which are interested in a certain element of your business.
How to get started with digital advertising
Depending on whether you’re a product or service based business, whether you operate B2B or B2C and where your audience is, will have an impact on which platform is likely to work for you. The team at Youbee Media will help you to understand more about making the most of your budget, whether this is through ads on Meta (Facebook and Instagram), LinkedIn, Twitter, TikTok, Pinterest, Google or YouTube!
Digital ads are:
- Measurable - You can track the results of your digital advertising campaigns to see how many people are seeing your ads, clicking on them, and converting into customers. This information can help you optimise your campaigns for better results.
- Targeted - You can target your digital advertising to specific demographics, interests, and behaviours. This means that your ads are more likely to be seen by people who are actually interested in what you have to offer.
- Cost-effective - Digital advertising can be very cost-effective, especially when compared to traditional advertising methods. You can set a budget for your campaigns and only pay when someone sees or clicks on your ad.
- Efficient - Digital advertising can be very efficient, as you can reach a large audience with your ads quickly and easily.
- Scalable – Your ads can be scaled up or down as needed, making it a flexible option for businesses of all sizes. You can pause at any time, or give your ad one last boost before it finishes.
Depending on the platform that’s right for you, Youbee Media can also help manage your social media, run marketing workshops or help you to create custom and lookalike audiences from your existing client database. With pixel tracking, you can retarget your website visitors based on their behaviour and how they engaged. We like to think this means there’s no such thing as a failed ad – you’re also able to learn something and collect data for future campaigns.
If you’re looking to increase your online audience, sell more products, become more known – get in touch. Youbee Media's marketing consultancy can devise an online marketing strategy which will boost your bottom line and add value to your client base.
