When we first meet with a client, they can often have preconceptions about what social media is, and how it can be used as a business tool. While there can be several reasons why your social media management hasn’t worked in the past – you’re in control of whether it works in the future.
Here are a couple of Youbee Media’s top tips as a marketing consultancy to getting the most out of your digital marketing.
Do you have a social media plan?
Fail to plan, plan to fail! Set time aside in advance to ensure that you make the time to publish content regularly. Failure to maintain consistency is one big reason social media accounts stop growing. So, setting clear, thought out marketing goals and objectives you want to achieve can be a really effective way to plan your social media route for the near future.
Putting a strategy together will ensure that your social media efforts are more fruitful and are working to support your broader business goals. A social media plan includes outlining your business goals, setting your tone of voice and understanding your brand. Outlining social media goals for example, to reach X number of followers by the end of the month or to produce 2 posts a week, is important as it gives you something to work towards and the ability to track them validates that the work you put in is paying off. If your business needs support with creating and managing a Marketing Strategy, get in touch.
At Youbee Media we recommend using scheduling tools such as Hootsuite and Buffer to help organise and plan your content to ensure you are producing consistent, regular posts to business pages.
Establish your brand identity
As a follow on to your Marketing Strategy, one of the most important factors is establishing who you are, and how you want to sound online. It’s important to stay authentic to your brand and be comfortable with how you appear as a business. Make sure that what you say you do online, matches what you do in your day-to-day work.
Choosing and sticking with a brand voice can be tricky for some, as often companies may speak in the third person (the company, at X, we…) and may switch halfway through a piece of content to first person (I, me) There is no right or wrong way when it comes to the brand voice, however once you choose, you need to stick with it!
Your brand voice should reflect your business as a whole – your social media aim is to tell people about what your business does, whilst captivating your audience at the same time, so you need to try and emulate that in your tone of voice.
What's your call to action?
Mix it up a bit! Consider sharing content from your network, publishing blogs with links to your website and ask for engagement from your audience. Sharing content has become increasingly difficult as users have a lower attention span and social media platforms have been designed to show content for a quick interaction. Producing the same, repetitive content on social media just doesn’t do it for your audience anymore. Consider images, GIF’s, videos, reels and other types of media.
You also want a hook for your audience on one platform for them to then flick to your Instagram, then website, and then YouTube content. Your ‘hook’ could be a type of call to action (a BUY NOW! or CALL NOW!) that targets some audiences. Changing your call to action is another why to engage a wider range of people – not everyone wants to BUY NOW so changing your call to action at a different time reaches a different audience.
Remember to keep it social
Don't forget that you're not on social media to simply sell. While that may be your end goal, your primary objective should be to captivate and engage your audience. Allow them to establish a relationship with your brand by showing some personality and the people within your business. The ability to connect with your audience is something a lot of businesses lack and therefore lose their engagement rate.
Did you know 72% of people are more likely going to engage if there’s a “happy face”? At Youbee Media we recommend showing the human side of your brand as it can be a crucial part of your social media content, gaining followers and converting leads.
Join one of our marketing workshops for more expert supports and advice.
